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Google tests mobile instant publishing service to rival Facebook, Apple

(Incorporates story contained in TWITTER-PRODUCT)

Oct 7 (Reuters) - Google announced on Wednesday it is piloting a program called Accelerated Mobile Pages that allows users to search for news and pull up a host of articles from publishers instantly.

But unlike Facebook's Instant Articles, or Apple Inc's Apple News, publishers do not pay Google to have their articles show up.

"This is a deal-less environment," Richard Gingras, head of news at Google, said at a media event announcing the program.

Google, whose parent company is now Alphabet Inc, is currently piloting the program. Executives declined to say when it would be available for public...


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