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Why Kate Spade and Michael Kors Are Better Off Than Wall Street Thinks

A new survey about women’s intent to purchase purses in the next few months is a mixed bag for the major brands.

In general, the survey from Baird found that respondents are now less likely to purchase a handbag than they were a year ago, with just 13% of folks saying that they plan to buy a bag in the next three to six months. When it came to specific companies, Coach had the strongest “purchase intent.”

In terms of their perception of the major brands, however, respondents had similar positive-enough feelings about...


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