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El Pollo Loco Shares Sore On Market Debut

El Pollo Loco Holdings Inc.’s shares rose 33% in their market debut as investors bet on the rising popularity of the fired grilled chicken restaurant chain. Shares for the company reached $20 on the Nasdaq, giving the company a value of $700 million. CEO Steve Sather said, “We’re not planning to be the next Chipotle. We will be a great El Pollo Loco.” El Pollo Loco first opened 34 years ago in Los Angeles, and has grown to over 400 branches across the southwestern United States.