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Dunkin' Donuts May Drop the 'Donuts' From Its Name, but Not Until 2018

Popular coffee chain Dunkin Donuts is testing out a new name, by dropping the Donuts portion, according to a report by Restaurant News.

A new location of the Dunkin Brands (DNKN) owned chain in Pasadena California will be called simply Dunkin' as a test of the possible name change.

The company wants people to view the stores as a destination for coffee, but it will continue to sell donuts. This is likely in a bid to continue to keep up with coffee rival Starbucks (SBUX) .

"While we remain the number one retailer of donuts in the country, as part of our efforts...


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