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Keith Guilbault Named New Brand President atQdoba Mexican Eats®

DENVER, May 11, 2016 (BUSINESS WIRE) -- Jack in the Box Inc. JACK, -5.22% today announced that Keith Guilbault will take over as Brand President for Qdoba Mexican Eats® after Tim Casey informed the company that he has decided to resign from that position, effective June 3, to pursue other career interests.

“We’re grateful to Tim for the outstanding job he did in overseeing the strategic repositioning of our Qdoba brand,” said Lenny Comma, Chairman & Chief Executive Officer for Jack in the Box Inc., which operates Qdoba as a wholly owned subsidiary. “Shortly after joining the company in 2013, Tim oversaw a comprehensive review of Qdoba’s brand strategy and took immediate steps to strengthen the brand, including closing underperforming locations, driving menu innovation, developing a new restaurant prototype, and rolling out a customer-friendly, all-inclusive pricing structure.

“I have every confidence in Keith’s ability to build upon Tim’s accomplishments and to continue strengthening Qdoba’s position in the fast-casual Mexican category. His experience spans virtually all areas of restaurant operations and marketing, as well as franchising, and he’s more than proven his leadership...


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