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Should You Buy Alphabet Inc (GOOG)?

After a lengthy stretch of outperformance, small-cap stocks suffered from July 2015 through June 2016, as heightened global economic fears led investors to flee to the safe havens of large-cap stocks and other instruments. Those stocks outperformed small-caps by about 10 percentage points during that time, with small-cap healthcare stocks being particularly hard hit. However, the tide has since turned in a big way, as evidenced by small-caps toppling their large-cap peers by 6 percentage points in the third quarter, and by another 4.0 percentage points in the first seven weeks of the fourth quarter. In this article, we’ll analyze how this shift affected hedge funds’ third-quarter sentiment towards Alphabet Inc (NASDAQ:GOOG) and see how the stock is affected by the recent hedge fund activity.

Alphabet Inc (NASDAQ:GOOG)’s class C stock was in 134 hedge funds’ portfolios at the end of the third quarter of 2016. GOOG has seen an increase in enthusiasm from smart money lately. There were 126 hedge funds in our database with GOOG positions at the end of the previous quarter. At the end of this article we will also compare GOOG to other stocks including Microsoft Corporation (NASDAQ:MSFT), Exxon Mobil Corporation (NYSE:XOM), and Berkshire Hathaway Inc. (NYSE:BRK-B) to get a better sense of its popularity.

At the moment there are tons of metrics market participants have at their disposal to appraise publicly...