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Yahoo's historic NFL live stream averages 2.36 million viewers

NFL on why it's live streaming London game

More than 15 million people sampled Yahoo's live stream of an NFL game on Sunday, the two partners said on Monday. But viewership was significantly lower than it would have been on television.

Most of the audience for the Bills-Jaguars game was in the United States, but about 33% came from other countries, the partners said.

Sunday's live stream marked the first time that a single company had distributed an NFL telecast all around the world via the Internet.

It was widely seen as a test for future NFL streaming efforts. The NFL said Monday that it was "thrilled with the results."

Technical reviews were mixed, with many fans reporting a seamless live stream, while others ran into connectivity trouble.

Average viewership per minute was high by web live-streaming standards, but low by NFL TV standards.

The partners...


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