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Brightcove Delivers Advanced Content Recommendations and Discovery

BOSTON, May 13, 2016 (BUSINESS WIRE) -- Brightcove Inc. BCOV, +0.33% the leading provider of cloud services for video, today announced that it is partnering with IRIS.TV to license its Adaptive Stream™ technology for content discovery and recommendations to Brightcove customers. Adaptive Stream™ enables Brightcove customers to provide their viewers with personalized programming to grow audiences and increase engagement on desktops, in apps, and on the mobile web.

Proven Lift in Engagement from Personalized Content

Brightcove and IRIS.TV have been collaborating for several years to bring media companies and content providers greater capabilities for creating personalized content. During that time, customers such as Time Inc. and Prometheus Global Media have experienced increased engagement from the addition of the IRIS.TV Adaptive Stream™ technology to Brightcove’s industry leading player and SDKs. In its first quarter of use of the solution, The Hollywood Reporter, a Prometheus brand, recognized 68% more views and a 44% reduction in bounce rate as viewers watched 50% more videos per session.

Personalized Content For Every User

Recommendations can be displayed either in the Brightcove player or in a thumbnail list in the app or on a web page. Whichever display is chosen, the recommendations are generated by advanced algorithms in the Adaptive Stream™ technology. Recommendations are accessible via calls to the IRIS...