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Did SodaStream Really Fizzle?

Summary

SodaStream reported mixed Q3 2015 results.

The results were hit hard by currency headwinds and a domestic transition.

The stock trades at a compelling valuation, especially considering the likelihood that currency eventually turns into a tailwind.

A day after a big bounce from Q3 results, SodaStream International (NASDAQ:SODA) gave back all of those gains. The perception is that some analysts were not happy with the holiday sales forecasts after recalculating the numbers. The reality is that the home-beverage maker had some solid results for a stock worth only $320 million.

Despite the nearly 8% sell-off, SodaStream has started trading in an uptrend since the August market lows. The stock traded over $24 back during the summer and has consistently seen $14 as support.

SodaStream remains an enigma for the market. Having once held a momentum-type valuation to now being labeled as a fad that the time has passed. The end result is that...


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