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What SeaWorld Could Do To Turn Itself Around

With shares of SeaWorld (NYSE:SEAS) trading 34.7% below their 52-week high, some investors may see now as a prime time to jump into the company's stock. Certainly, if the situation with the business improves, the upside could be meaningful but then again, there's the downside if attendance sees another pullback and if in-park spending declines due to the negative effects of Blackfish. In this article, I will highlight one thing that management could and should do in order to increase its traffic and, therefore, improve its top and bottom lines moving forward. For investors who are interested in the company, this one thing could be a very important metric to watch since it could ultimately help the company immensely and signal a buying opportunity. Read more