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Google Glasses’ Partnership with Luxottica

 (Image source: blickers.com)

Shares of Luxottica Group SpA (ADR) (NYSE:LUX) are higher in the opening as a result of the Italy-based optical company signing a deal with Google Inc (NASDAQ:GOOG) to design and distribute signature Google Glasses. The Italian eye wear maker is parent company of Ray-Ban and Oakley. In addition, the company has licensing agreements with many high end fashion brands such as Chanel, Prada, Tiffany, Versace, Burberry, and etc… This is a smart move by Google because Luxottica has an extensive retail distribution pipeline, which can get Google Glasses in the hands of millions of eye-wear consumers.