Actionable news
0
All posts from Actionable news
Actionable news in NLSN: NIELSEN N.V.,

Nielsen Profit and Revenue Rise

Earnings per share beat analyst expectations by a penny.

Historically, the company generated ratings from a panel of sample households, used by networks and advertisers to determine the value of television commercials and the popularity of shows. Nielsen has been under fire from some networks for a methodology they say isn’t adapting quickly enough to changing media-consumption habits such as smartphone viewing and streaming media.

Nielsen recently launched its “total audience measurement” framework that tracks viewership across live TV, DVRs, streaming...


More