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DKS Optimistic on Same Store Sales

 

Shares of Dicks Sporting Goods Inc (NYSE:DKS) are trading three percent higher in current trading after the sporting goods retailer reported better an expected same-store sales for the quarter ended February 2nd. The retailer saw a rise of 7% in same store sales for the quarter compared to consensus estimates of 3% to 4%.  Dicks was able to maintain margins in the fourth quarter despite heavy discounting offered in the industry during the holiday season.

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