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Analyst Says Ally Financial Is a Buy, but Is It?

Despite an earnings miss and impending stricter regulations from the Consumer Financial Protection Bureau, at least one analyst thinks Ally Financial (ALLY) could be a good buy.

Jefferies analyst John Hecht analyzed four major consumer finance stocks and found Ally to be the best buy because it's trading at such a steep discount to book value.

"First, when compared to its peers, Ally trades at attractive valuation levels," Hecht wrote in a note obtained by TheStreet. "In fact, when comparing it on an absolute basis we are hard-pressed to find many financials trading at such steep discounts to book value."

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