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Walmart Plans Full Frontal Assault Against America's Supermarkets

Walmart (WMT) is about to put the sleepy supermarket industry on notice.

The world's largest retailer will have its new online grocery ordering option available in 100 U.S. markets, touching 600 stores, by the end of the year, a Walmart exec told reporters at a press briefing Wednesday attended by TheStreet. Walmart's online grocery ordering service launched in October last year, and has since expanded to over 60 markets and 400 stores.

To use the service, customers place their grocery orders online, choose a time to pick them up and then pull into a designated parking spot when arriving at a Walmart store. From there, a Walmart worker brings the groceries to the person's car.

Judging by the metrics and comments from smiling moms with minivans on social media (as seen below), online grocery ordering has been a nice win for Walmart. About 90% of online grocery users are repeat customers, and more than 90% of the orders include fresh grocery items such as dairy, produce and meat, the company told TheStreet in April.

The chain's research shows diapers and baby products are top-sellers among Millennial moms using the service. The likely reason? They are able to get out of the house with the baby, pop their trunk, and have their...