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Update: YouTube's First Live Super Bowl Halftime Show

YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) has been experimenting with live shows recently as it aims to counter Livestream and YouNow. What has been happening recently is that YouTubers that have become famous on the platform have been switching to YouNow when they want to stream content live to their audiences. This is not surprising because content providers do not have any contracts with Google, so they will use the best technology available to them. Along with this trend towards live online streaming programming is the television which has always been the best at live programming. These two forms of competition mean that YouTube must increase its presence in this market if it aims at keeping its market share in terms of viewing…