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Context Clues Campaign Promotes Summer Reading

NEW YORK, May 17, 2016 /PRNewswire-USNewswire/ -- This summer, DoSomething.org and the Dollar General Literacy Foundation have teamed up for an interactive texting mystery game called Context Clues that inspires students to keep their reading and literacy skills sharp while taking a break from classes. Each day of participation unlocks the potential to win a $5,000 scholarship from DoSomething.org and a donation to a local library from the Dollar General Literacy Foundation. Players can join the game May 17 through July 31 by texting READ to 38383 or visiting DoSomething.org/read.

"It's exciting to use technology like gaming and text to reach young people and encourage reading," said Denine Torr with the Dollar General Literacy Foundation. "We are not only providing basic vocabulary and comprehension challenges, but empowering youth with tools to unlock free local literacy resources. Through these resources, we hope to inspire reading this summer and eliminate barriers to book access."

Context Clues was created to prevent the "summer slide," otherwise known as the growing achievement gap between students who read...


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