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Google and Facebook Lead Digital Ad Industry to Revenue Record

Google and Facebook Inc. claimed the largest share of the booming U.S. digital advertising market in 2015, pulling away from smaller rivals, according to two industry reports Thursday.

Online advertising revenue in the U.S. reached a record of $59.6 billion last year, up 20 percent from 2014, the Interactive Advertising Bureau said in its annual report on the business.

Google, the leading Internet search provider, and...