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Twitter's NFL Deal Not A Huge Shock To PacCrest

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On Tuesday, it was announced that Twitter Inc TWTR 0.62% had won the rights to live stream the NFL's Thursday Night Football games, beating out the likes of, Inc. AMZN 1.9%, Facebook Inc FB 0.89%, Verizon Communications Inc. VZ 0.62% and Yahoo! Inc. YHOO 0.38%.

While the NFL has shared that Twitter's approximated $10 million for the deal was not the highest bidder, some experts are still unsurprised by the resulting partnership.

Pacific Crest: Not A ‘Huge Shock'

Evan Wilson and Tyler Parker, analysts at Pacific Crest, explained why they don't see any surprises strategically from the deal.

Setting up the scene, the analysts explained why the deal is significant, regardless of what...