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UPDATE 1-Expedia Q3 profit beats estimates, sees Orbitz deal boost

(Adds detail on bookings, merger, market reaction, byline)

Oct 29 (Reuters) - Expedia Inc on Thursday posted a rise in third-quarter profit that beat analysts' estimates and said it now expects its takeover of Orbitz Worldwide Inc to yield greater benefits than previously anticipated.

Expedia, the world's largest online travel services company by bookings, earned $283 million in the quarter, up 10 percent from a year earlier. On an adjusted basis, it earned...