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Only 2 Things Make Twitter's Stock Unattractive

Twitter's (TWTR) "fundamentals are improving," with daily and monthly active user count growth, increased premium content partnerships and revenue heating up, said Barclays analysts Ross Sandler and Deepak Mathivanan.

But mobile advertising remains competitive. Sandler and Mathivanan rate Twitter as "underweight" with a $15 price target, saying they "remain on the sidelines" with Twitter's stock.

The company has steadily increased daily and monthly active users, added new features for design and improved its web app. But operating losses and declining revenue dampen Twitter's successes.

The analysts see $428 million in ad revenue for the company in the second quarter, which could present some upside risk, as Twitter's sales efforts are stabilizing, but not "completely back on track," the analysts wrote.

Twitter's shares rose 3.3% to $19.25 by Wednesday's close.

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