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Honda's Latest Cinematic Ad Is Inspired by Space Exploration

Fast cars, Formula 1 and futuristic jets.

Advertising agency Wieden + Kennedy is responsible for the latest ad campaign forHonda launching a commercial that is heavily inspired by space exploration. The campaign dubbed “Ignition” which has launched across Europe looks to promote the latest releases from the Japanese automaker, the Honda HR-V and Civic Type R. On top of the new cars, the brand is also returning to Formula 1 racing and is also promoting the Honda HA-420 Jet’s first commercial flight. Every division of Honda’s developments make an appearance in the commercial, including Honda’s ASIMO robot and stars the likes of Formula 1 driver Jenson Button. Do you think the commercial properly encapsulates Honda’s futuristic ethos?