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How The Rise Of Creative Digital Has Led To A Major M&A Movement

How the rise of creative digital has led to major M&A movement

The digital advertising and marketing movement shows no sign of slowing down. With the transition to creative technology, companies’ M&A activity continues to rise. This week, Chinese investors bought Yahoo! Inc. YHOO ad partner, Media.net, for $900 million and business witnessed one of history’s biggest ad tech deals.

To give consumers a perspective of the industry’s movement, Benzinga researched other notable ad/marketing tech M&As.

  • Vocus was acquired by GTCR for $447 million (April 2014).
  • Platform eXelate was acquired by Nielsen for $200 million (March 2015).

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