Actionable news
All posts from Actionable news
Actionable news in YHOO: Yahoo! Inc.,

How The Rise Of Creative Digital Has Led To A Major M&A Movement

How the rise of creative digital has led to major M&A movement

The digital advertising and marketing movement shows no sign of slowing down. With the transition to creative technology, companies’ M&A activity continues to rise. This week, Chinese investors bought Yahoo! Inc. YHOO ad partner,, for $900 million and business witnessed one of history’s biggest ad tech deals.

To give consumers a perspective of the industry’s movement, Benzinga researched other notable ad/marketing tech M&As.

  • Vocus was acquired by GTCR for $447 million (April 2014).
  • Platform eXelate was acquired by Nielsen for $200 million (March 2015).

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

© 2016 Benzinga does not provide investment advice. All rights reserved.