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Actionable news in CMG: CHIPOTLE MEXICAN GRILL Inc,

How an Ex-Banker's Food Poisoning Led to the Latest Chipotle Plunge

  • crowd-sources examples of food-borne illness
  • Site provided an early signal for the latest Chipotle incident

It was a weird -- and slightly gross -- source of a Wall Street “aha!” moment: a seriously unsanitary BLT wrap.

Patrick Quade, then at Morgan Stanley, says he bought the dubious sandwich at a deli in Lower Manhattan. The results were, well, Technicolor.

But Quade’s bout of food poisoning gave him an idea for our age: Why not crowd-source customer complaints at U.S. restaurant chains, not just for health, but for stock-market profits?

Enter, which Morgan Stanley’s former...