Mark Elwa
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Cisco CEO Pressured by Goldman Sachs to Embrace Software

Cisco's customers are asking Chief Executive Officer John Chambers to step up the company’s push into software-driven networking, instead of just trying to sell more hardware.

Goldman Sachs Group Inc., Verizon Communications Inc. and Coca-Cola Enterprises Inc. are telling the world’s largest networking-gear maker that they won’t keep paying for expensive equipment, when software can squeeze out more performance and make the machines more versatile.

http://www.bloomberg.com/news/2014-08-12/cisco-ceo-pressured-by-goldman-sachs-to-embrace-software.html