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Comcast’s New Ventures with Vox and Its Investment in Groupon

How Is Comcast Expected to Fare in 2016?

Comcast’s new strategic venture with Vox Media

Last year, Comcast (CMCSA) invested around $200 million in Vox Media. Vox Media is in the business of online digital publishing and owns eight brands relating to food, sports, culture, and technology. These brands include The Verge, Vox.com, SB Nation, Polygon, Eater, Racked, Curbed, and Re/code.

Traditional television networks are increasingly investing in digital media properties. The Walt Disney Company (DIS) recently invested in Playbuzz, and 21st Century Fox (FOXA) invested $150 million in DraftKings last year. Time Warner (TWX) recently invested $15 million in Mashable.

Early this month, Comcast announced a strategic partnership with Vox Media, which involved the cross-selling of ads on each other’s...


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