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McDonald's (MCD) Just Needs 'Acceptable' Food to Succeed, Guggenheim's DiFrisco Says

NEW YORK (TheStreet) -- McDonald's (MCD) has had some bad press recently in regard to millennials preferring better-burger chains such as Shake Shack (SHAK) or The Habit Burger Grill (HABT), but food quality is not the restaurant's focus, Guggenheim Securities analyst Matthew DiFrisco said on CNBC's "Squawk on the Street" on Friday morning.

Customers go to McDonald's because it's cheap and fast, not because they have high-quality burgers, DiFrisco said.

"You just need to have acceptable food that's on trend," he added.

It's not worth it for McDonald's to try to compete against the better-for-you burger...


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