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Splunk's Selloff Might Have Much to Do With a Misunderstood Cloud Transition

The 10% drop posted by Splunk (SPLK) on Friday following its latest earnings report stems in part from the high expectations priced into shares following a big six-month rally.

It might also have something to do with how a shift in the company's sales mix towards cloud subscriptions has made investors jittery about how much it's billings its customers. Perhaps too much so.

Splunk, the largest provider of analytics software used to glean insights from the machine data thrown off by corporate systems, reported fiscal second-quarter...