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Alibaba launches Buy+ VR, AR at Maker Festival for Taobao e-tailers

Alibaba has dived into virtual and augmented reality - the technology behind the insanely popular Pokemon Go app - to help shops bridge the gap between the online and offline worlds.

The Chinese e-commerce giant's Buy+ virtual reality technology made its debut at the Taobao Maker Festival, an offline shopping event targeting millennial consumers, on Friday.

At the futuristic retail festival in Shanghai over the weekend, shoppers could wear an Alibaba VR headset while going on an online spree at 72 shops on Alibaba's Taobao e-tail platform. The headset allowed shoppers to view products such as clothing and fashion...