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3 Earnings Reports Which Make Today Crucial For Social Media

This afternoon will be a huge moment for the young social media industry. Twitter, LinkedIn, and Yelp are all scheduled to release holiday quarter earnings results after the close. Here's what to expect from each one of them.


LinkedIn (LNKD) has strung together two large earnings beats in a row bolstered by strength in mobile. Its mobile presence gives LinkedIn the ability to better target users and sell more compelling advertising products to marketers. While mobile and marketing solutions are expected to be hot areas of growth for LinkedIn, the core of its business still remains in Talent Solutions.

Revenue from the Talent Solutions segment comprised 61% of the company's total sales last quarter. As a social network for professionals, enabling users to find employers and employees is at the heart of the company's identity.

One reason to be optimistic about LinkedIn's future is that the company is firing… Read More …