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SodaStream Bulls Vindicated After Coke-Backed Rival Bows Out

Demonstration models of homemade soda makers, manufactured by SodaStream International Ltd., sit on display at a Home Center store in Jerusalem.
  • SodaStream stock up 13% in July after Keurig exits market
  • Maker of home carbonation machines reports earnings Aug 2

With the threat from Coca-Cola Co. gone, investors in SodaStream International Ltd. have reason to be upbeat.

The exit of a competitor, financially backed by the maker of Coke, has raised the odds that Chief Executive Officer Daniel Birnbaum can make good on a pledge to boost U.S. sales of his at-home carbonation machines. Shares soared in May after first-quarter profit and revenue beat estimates, yet another sign of confidence in his vision.

There was a time when Keurig Green Mountain Inc.’s entrance into the cold beverage market and partnership with Coca-Cola filled SodaStream investors with dread. Would it be able to grow in the U.S? The odds...


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