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Food 4 Less / Foods Co Encourages Shoppers To 'Pour It Forward' By Donating Nutrient-Rich Milk To Food Banks During Feeding America's Hunger Action Month™

LOS ANGELES, Sept. 23, 2015 /PRNewswire/ -- September is Hunger Action Month™, a nationwide campaign from Feeding America – the nation's largest domestic hunger-relief organization. In honor of Hunger Action Month, Food 4 Less stores in Southern California are partnering with Feeding America, milk companies and more than 1,400 California dairy families to encourage shoppers to 'Pour It Forward' by donating nutrient-rich milk to families in need throughout California.

In addition, the supermarket chain's Foods Co Division, which serves Central and Northern California, is also asking its shoppers to donate milk to needy families.

Milk isn't just a drink—it's a nutrient powerhouse providing nine essential nutrients including eight grams of high-quality protein per serving. But it is missing at food banks right here in California and across the country because it is rarely donated. In fact, milk is one of the items most requested by Feeding America food bank clients each year. That's because Americans are generous with canned and dry goods, but milk is much harder to donate because it's perishable.

On average, food banks are only able to provide the equivalent of less than one gallon of milk per person per year. But through September 30, Southern California Food 4 Less customers and Central and Northern California Foods Co shoppers have the ability to help change that in their communities by donating $1, $3 or $5 at check-out. Every donation will help deliver milk to a local family facing hunger. All donations collected go directly to Feeding America food banks in the local service community where the donation is made.

"Milk is the number one food item requested by our Southern California food banks," said Kendra Doyel, Food 4 Less/Foods Co vice president of corporate affairs. "Through the 'Pour it Forward' program we are giving our customers, associates and company and easy way to support local food banks by offering them access to an important food – fresh and wholesome milk."

To help ensure that Feeding America food banks serving California are able to...