Harry Peterson
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Intel Corp. pulled out all the stops

Intel Corp.

Intel’s Dan Rodriguez, Lisa Spelman, Navin Shenoy, Naveen Rao and Sailesh Kottapalli, from left, discuss the new Xeon Scalable processors at a presentation Tuesday.

Intel Corp. pulled out all the stops Tuesday with the most important product launch in the history of its data-center business, as the world’s largest chip maker faces the fiercest competition ever to its dominance. On Tuesday, Intel INTC, +0.80%  hosted an unusual product launch at the Brooklyn Navy Yard, where it unveiled its next-generation Xeon chips for servers, a market it has controlled for years, with onstage endorsements from customers like Alphabet Inc.’s GOOGL, +0.27% GOOG, +0.14%   Google and Amazon.com Inc.’s AMZN, -0.23%  Amazon Web Services. The official unveiling of its new chip family, which has been anticipated by investors for months, arrives after a launch on the same platform by longtime rival Advanced Micro Devices Inc.AMD, +0.58% and a sudden server rise from graphics specialist Nvidia Corp.NVDA, +1.42%  that has raised questions about Intel’s continued leadership position.