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Box and IBM introduce Box Relay, a new product to streamline work in the cloud

Online storage company Box and enterprise giant IBM on Tuesday introduced Box Relay, the first in a number of new products Box will roll out this week at its BoxWorks 2016 customer conference.

"We are going to be introducing an all-new Box," said Box CEO Aaron Levie. "One place to manage, share and collaborate around your information."

Box Relay is part of Box's broader strategy aimed at making its service more "sticky," and the go-to service people use to collaborate and get work done in the cloud. The company now has 66,000 paying customers, including 4,000 new customers who signed up in its most recent earnings quarter. The stock is up around 7 percent over the past year.

"We want to make sure we can be as embedded into your business as possible, and Relay allows us to do that," said Levie. "The more Box can help you replace other technology and solutions, the more value we can offer customers."

The way work gets done in the enterprise is broken, said Levie. Organizations need better ways to build, track and manage work in order to get things done faster. Complex legacy software, email, spreadsheets and task management software fail to automate routine tasks, slowing things down.

"We wanted to build technology that would help you automate those types of tasks so you don't have to have really complex and cumbersome ways of doing that work," said Levie.

Box Relay is an add-on to Box's core cloud storage service that will allow any...