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Kraft Heinz Offers Boxed Dinner from Cracker Barrel

With changing consumer preferences, there is a huge demand for new food products with unique flavors. There is a lot of focus on product innovation as companies strive to be the first ones to come up with interesting flavors.

Earlier this week, The Kraft Heinz Company KHC launched a new macaroni and cheese boxed dinner under its Cracker Barrel brand. This is the first item to be added to the boxed dinner section under the Cracker Barrel brand which was until now known for its premium quality cheese.The classic combination of macaroni and cheese should appeal to customers.

Cracker Barrel Macaroni & Cheese boxed dinner is available in four varieties, sharp cheddar macaroni & cheese, sharp white cheddar macaroni & cheese, cheddar havarti macaroni & cheese and sharp cheddar & bacon macaroni & cheese. The product launch is supported by creative campaigns across TV, digital, social, and in-store.    

There is high demand for nutritious packaged food options that provide the convenience of packaged food without compromising on health. The company’s continuous efforts to introduce new products in the fast growing food categories bode well for long-term growth.

Kraft Heinz was formed out of the merger between packaged food company, Kraft Foods, and ketchup maker, H.J. Heinz Company. The deal was backed by Brazilian private equity firm, 3G Capital, and billionaire investor, Warren Buffet.

Previously known as H.J. Heinz Holding Corporation, the Pittsburgh-based company changed its name to Kraft Heinz post merger on Jul 2, 2015.

The Kraft Heinz Company carries a Zacks Rank #2 (Buy).

Other Stocks to Consider

Investors interested in the Food-misc/diversified industry may also consider Campbell Soup Company CPB, Amplify Snack Brands, Inc. BETR and Darling Ingredients Inc. DAR. While Campbell Soup Company sports a Zacks Rank #1 (Strong Buy), Amplify Snack Brands and Darling Ingredients hold a Zacks Rank #2.

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CAMPBELL SOUP (CPB): Free Stock Analysis Report
DARLING INGRDNT (DAR): Free Stock Analysis Report
KRAFT HEINZ CO (KHC): Free Stock Analysis Report
AMPLIFY SNACK (BETR): Free Stock Analysis Report
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