Katie O'Brien
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Katie O'Brien in Senior Content Editor,

​How Pepsi Co and LinkedIn are Teaming Up

Pepsico (NYSE: PEP) will be hosting a new contest on LinkedIn (NYSE: LNKD), according to Media Post, asking U.S. college and university students to submit short videos pitching new and refreshing ways to use technology. Representatives will then pick nine finalists and then have a consumer-voted tally.

The target of the contest is to bring awareness to the company’s content marketing positions to a younger, college-age audience, according to Media Post. The winner will meet one of Pepsico’s CMOs, Frank Cooper III, and receive a summer internship creating video content with the corporations marketing department.