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Actionable news in RAI: REYNOLDS AMERICAN Inc,

Reynolds American: Natural American Spirit International Businesses

The following excerpt is from the company's SEC filing.

Reynolds American Inc. (NYSE: RAI) announced today that it has completed the sale of the international rights to the Natural American Spirit brand name and associated trademarks to the Japan Tobacco Group (JT Group) in an all-cash transaction valued at approximately $5.0 billion. The sale also includes the international companies that distribute and market the brand outside the U.S.

The purchase does not include the rights to the Natural American Spirit brand name and associated trademarks in the U.S. market, U.S. duty-free locations, U.S. territories or in U.S . military outlets, all of which will be retained by Santa Fe Natural Tobacco Company, Inc. Santa Fe is a wholly owned subsidiary of RAI.

With this transaction completed, the international rights to nearly all of RAIs operating companies cigarette trademarks are now owned by international tobacco companies, allowing the RAI companies to focus on brand growth...


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