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22squared Names TubeMogul A Preferred Video Advertising Partner

EMERYVILLE, Calif. and ATLANTA, May 16, 2016 (GLOBE NEWSWIRE) -- Today, 22squared, an independent full-service advertising agency, named TubeMogul (TUBE), a leading enterprise software company for brand advertising, one of its preferred partners for video advertising.

Through the partnership, 22squared, with offices based in both Atlanta and Tampa, will leverage TubeMogul’s software to streamline media planning, buying, reporting and optimization on behalf of its entire client roster, including Southeast Toyota, Mizuno and Publix.

The agreement is a natural extension of an existing multi-year partnership and solidifies the agency’s shift toward a self-serve model. The transparency in both economic and campaign performance in addition to TubeMogul’s independent buy-side position were key factors in facilitating the transition.

“TubeMogul’s software allows us to move beyond targeting a specific platform or specific channel and adopt a true...