Reginal Thomas
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eBay Starting Its Own Mobile Ad Network


Ebay Inc. is looking to launch an advertising network for its mobile app. This moves opens the company to the fast growing and very lucrative market for ads on mobile devices. According to the company's website, "Now, for the first time, we're giving you the opportunity to connect with eBay users throughout their entire shopping journey." In the United States, mobile ad spending will grow to $17.73 billion this year, an 83% increase from 2013. Triad Retail Media, is working to eBay on the project.