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Love it or hate it, McDonald's is seeing more customers with all-day breakfast

McDonald's (MCD) franchisees may not be happy about all-day breakfast, but customers are loving it, according to the latest data from Foursquare.

“McDonald's should be quite happy," said Foursquare chief operating officer Jeff Glueck "We're seeing a significant lift of about 9% in foot traffic to McDonald's U.S. locations. There are 14,000 locations, so 9% more people walking into every McDonald's location on average – that's pretty significant.”

Courtesy of Foursquare

The latest move by the Golden Arches was meant to compete with the likes of Taco Bell and Starbucks (SBUX), but the breakfast boost hasn't been as big for McDonald's as it was for Taco Bell, at least initially.

Yum Brands’ (YUM) Taco Bell saw a 25% increase in foot-traffic when it first began serving breakfast...


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