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Movado Group Acquires Olivia Burton

PARAMUS, N.J.--(BUSINESS WIRE)--Movado Group, Inc. (NYSE:MOV) today announced that on July 3, 2017 it acquired JLB Brands Ltd., the owner of the Olivia Burton brand, one of the United Kingdom’s fastest growing fashion watch and jewelry brands, for approximately £60.0 million GBP in cash, subject to working capital and other closing adjustments.

JLB Brands Ltd. was founded by Lesa Bennett and Jemma Fennings in the UK in 2011 and began selling fashion watches under the Olivia Burton brand in 2012, adding jewelry in 2016. Since 2012, the Company has experienced significant growth in the UK and is in the early stages of expanding internationally. Olivia Burton designs are inspired by both fashion and vintage trends for the millennial consumer at accessible price points, with new watch collections launched every two months. Olivia Burton is sold through leading retailers, including John Lewis, Watchshop, Argento, Selfridges and Beaverbrooks in the UK and recently through Nordstrom in the United States. Olivia Burton also operates a concession at Topshop’s flagship location in Oxford Circus, London. Olivia Burton has approximately 33 employees all based in its Shoreditch head office in East London.

In its latest fiscal year ended March 31, 2017, Olivia Burton’s revenue increased 64% to approximately £15 million and is expected to generate approximately £25 million in net sales in its fiscal year ending March 31, 2018. Driving Olivia Burton’s growth is a continued increase in its core UK market, the expansion of the brand beyond the UK including the introduction of the brand into Nordstrom in July 2016, reaching 117 stores in the U.S. as of January 2017, and a focus on building a direct to consumer business through its e-commerce platform.

The benefits of the transaction for the Company include:

  • The addition of a compelling brand with significant global growth potential to Movado Group’s portfolio as Olivia Burton expands space in its existing distribution network, grows its global e-commerce penetration and increases its global reach beyond the core UK market in its current categories of watches and jewelry;
  • Olivia Burton is well-positioned to reach both aspirational and millennial consumers through its distinctive and beautiful watch and jewelry designs;
  • Movado Group’s global distribution network will help build and expand Olivia Burton on a global basis;
  • Movado Group funded this transaction with cash held outside the U.S.

Movado Group expects the transaction to be immediately accretive exclusive of transaction related charges and the amortization of anticipated purchase accounting adjustments. The acquisition was funded with cash on hand of Movado Group’s non-U.S. subsidiaries and was completed on July 3, 2017. Movado Group plans to discuss this transaction in more detail when it reports its second quarter fiscal 2018...