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Augmented Reality: The Paradigm Shift Begins - Reportlinker Review

NEW YORK, Oct. 26, 2015 /PRNewswire/ -- This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services.

Executive Summary
Suddenly, virtual reality (VR) and augmented reality (AR) are beginning to intrude on the consumer consciousness. VR, in particular, has captured the imagination of e-gamers; rather than issuing commands to an avatar that imperfectly mimics the movements of a person, gamers can now be that person, and see the...


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