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IBM and Box Develop an Enterprise Seller App for Apple

International Business Machines Corporation IBM together with Box Inc. BOX recently unveiled an Expert Seller app under IBM MobileFirst for iOS program.

This new app is intended for salespeople who use Apple’s AAPL iPhone or iPad devices. Expert Seller is so designed that they can easily access all the information regarding product, services, updates and even latest prices and offers available.

Apart from IBM’s technological prowess and analytics abilities, this new app builds on Box’s content management and security capabilities. As IBM puts it “Expert Seller now combines the advanced cloud capabilities of IBM MobileFirst for iOS with Box’s leading enterprise content platform, helping businesses empower their sellers with effortless access to the most useful, engaging content on their device.”

After the initial deployment of the app, companies will also have the option to avail advance functionalities from IBM including the popular Watson analytics and cognitive solutions.

IBM and Box are developing this app to reduce client costs and time of deployment. Specifically, Box’s technologies will not only allow users to update and manage the content in real time but will also make the app scalable to suit user requirements. Last year, when IBM had partnered with Box, it had hinted toward its plans for co-developing apps for Apple.

MobileFirst is an important program for both Apple and IBM. Since 2014, IBM has been developing apps for Apple focusing on enterprise class software and services. Through this program, these two tech players are able to tap the Bring Your Own Device (BYOD) trend that has been adopted enthusiastically by enterprises. Undoubtedly, it’s a lucrative deal for both as enterprise offerings generally have much higher margins than consumer solutions.

So far, IBM has launched more than 100 apps for iOS catering to as many as 14 industries and 65 professions.

IBM currently has a Zacks Rank #4 (Sell). A better-ranked stock in the broader sector is Blackbaud Inc. BLKB, sporting a Zacks Rank #1 (Strong Buy).

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