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Two ways Nordstrom is adapting to the Amazon era

As shopping continues to shift away from brick-and-mortar-stores to e-commerce, Nordstrom is investing in technology to connects its physical stores to digital.

Specifically, Blake Nordstrom, the company's co-president, announced plans to expand a "Reserve Online and Try in Stores" option from a handful of stores in Seattle to Chicago, immediately, and then to Nordstrom stores in all 50 states.

The company also added a feature to its mobile app that allows shoppers to scan an item in-store, but...