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Oracle Wants NetSuite Badly, and That Could Lead to a Higher Bid

Selling a company to a firm whose chairman and largest shareholder also happens to be your biggest shareholder can be a tricky exercise.

Just ask enterprise cloud app provider NetSuite (N) , which is staring at a shareholder revolt over its $9.3- billion, $109-per-share deal to sell itself to Oracle (ORCL) , first announced in late July. Given how hungry Oracle is to grow its cloud exposure as its on-premise hardware and software sales continue dropping, the company might choose to appease NetSuite investors by sweetening its offer.

From the start, the all-cash deal has faced conflict-of-interest questions due to the...