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FILE - This Feb. 19, 2014, file photo, shows WhatsApp and Facebook app icons on a smartphone in New York. WhatsApp, the Internet messaging service owned by Facebook, announced in February 2016 that it now has 1 billion users worldwide. That’s both a milestone and a potential turning point: Facebook CEO Mark Zuckerberg has said he thinks Internet services are ready to become money-making businesses when they hit that mark. (AP Photo/Patrick Sison, File)

If a half-hour comedy is too long, how about a 15-second thriller?

A group of independent filmmakers from Britain are rolling out a daily, 28-episode series on Instagram.

"Shield 5" is about the hunt for John Swift, who after three episodes appears to be a security worker who ends up bloodied and wanted for murder after having an affair with his female superior.

Director Anthony Wilcox says the roughly $21,500 production isn't meant to make money. Rather, it's an experiment in gathering an audience in a new medium and a showcase for his work. As of Wednesday, the account had 13,500 followers.

He hopes the series gets the attention of a producer who might turn it into a feature film. "My...