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Here's Why Tim Cook Sees Apple TV as a 'Foundation of the Future of TV'

For Apple (AAPL - Get Report) Chief Executive Tim Cook, the Apple TV is no longer a hobby and is at the forefront of where television is going -- apps, apps and more apps.

"I have never been so confident in that this is the foundation of the future of TV," Cook said about Apple TV. at the WSJDLive conference in Laguna Beach, Calif. "The TV [of today] makes the decision of when we watch it....We've developed a whole infrastructure to try to fix this terrible, broken [viewing] process that none of us like."

Cook has previously said the future of television is apps, a sentiment first shared by Netflix CEO Reed...