Lola J. King
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Lola J. King in Gadgets, Smartphones & Tech,

This Web Bot Can Automatically Design Hundreds of Logos for You

It’s hard to deny that technological breakthroughs have benefited modern designers, but it has also become increasingly clear that advances in artificial intelligence could have a big impact on the future of human creativity. Case in point are hyper-personalized programs like Mark Maker, a new prototype that generates logos and refines them based on the user’s feedback.

Using a genetic algorithm, Mark Maker generates logos based on a random “gene pool”; when logos are “liked” by the user, new logos are then created by borrowing and recombining their traits. Each logo is created by breaking a design in half, so that it contains both a base design and an accent element. The result is a system that “learns” and can create a personalized, visual vernacular for virtually any company, while also hinting at possibly significant changes in the lives of human designers.