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Clear Eyes® Introduces Preservative-free Eye Drops, Clear Eyes® Pure Relief™

TARRYTOWN, N.Y., April 25, 2016 /PRNewswire/ -- Clear Eyes®, the #1 selling brand of eye drops [1] , has just introduced its newest innovation, Clear Eyes® Pure Relief™. This is the first preservative-free eye drop in a multi-dose bottle to hit shelves in the U.S. Clear Eyes® Pure Relief™ will also be the focus of a new television advertisement with the voiceover of Vanessa Williams, long-time Clear Eyes spokesperson.

Clear Eyes® Pure Relief™ introduces revolutionary technology in the eye-care category, with a built-in purifying filter in the tip of bottle to block bacteria so there is no need for preservatives in the formula. The filter is gas-permeable, allowing air into the bottle only to ensure the one-way flow of fluid during dispensing. The technology is fully microbiologically tested and there is no compromise in stability.

"Preservatives help keep bacteria out of an eye drop formula when in it's in the bottle, but don't serve any purpose when actually in the eye. For individuals with sensitive or reactive eyes, preservatives can potentially cause irritation with extended use – yet single-use vials are the only preservative-free option available today," said Craig Rudner, Senior Brand Manager. "We are really excited to offer Clear Eyes® Pure Relief™ to our consumers, as there is currently an unmet need for preservative-free eye drops in multi-dose bottles."

Clear Eyes® Pure Relief™ will be available in two varieties:

  • Clear Eyes® Pure Relief™ for Dry Eyes contains glycerin as the active ingredient to lubricate dry eyes, but is also formulated with sodium hyaluronate, a form of hyaluronic...