Amazon.com Inc (
The New Jersey-based subsidiary operates Diapers.com, Soap.com and other websites.
"We have worked extremely hard for the past seven years to get Quidsi to be profitable and unfortunately we have not been able to do so," an Amazon spokeswoman said in a statement.
Quidsi's software development team will focus on building technology for the grocery delivery service AmazonFresh, the statement said.
The move underscores a shift in Amazon's focus to groceries and other areas since it closed its $500 million cash acquisition of Quidsi in 2011. Fresh food represents a...